The trend of sustainable fashion is on a roll. Small brands are joining the league of global giants to adopt green initiatives for the good of the environment. American market research company NPD conducted a survey in July to gauge the popularity of sustainable fashion in the US. Nearly a quarter of responders said they have purchased clothing that was either

The Journal of Experimental Psychology says that the colour, comfort, fit and style of our clothes can directly affect our confidence levels. More than 96 per cent of people report a change in their emotional state with a change in their style of dressing.